There are people who will absolutely buy that custom-made camping knife with a hand-carved handle and a Damascus steel blade. As with any growing recreational industry, product prices can unjustifiably decouple from the products’ actual capability. That’s not the knock against you think it is. The difference being, the Defender feels infinitely more upscale, like it came from the higher end of, whereas the Bronco Sport could be found in the camping aisle at Walmart.
Much like the new Land Rover Defender, the Bronco Sport feels very much like something you’d find in your online shopping cart, next to a tent, sleeping bag and some campfire cookware. To win over that massive crowd, the Ford Bronco Sport needed to play the part. Now with the worldwide shift in interests, expediting that isn’t out of the question. Before 2020, the multi-billion dollar outdoor and adventure industry was projected to be a trillion-dollar industry sometime between within a few years. One could argue the Bronco’s return and the introduction of the Bronco Sport couldn’t have come at a better time. The Ford Bronco Sport interior is simple and to the point.
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